Immersion Travel in the Age of Social Media
More than just glamping and hospitality, we set out to create a signature nature immersive experience. Our concept was inspired by fast growing immersion travel trends, which focus on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food and environment. It is also referred to as experiential travel and among the sectors expected to grow most quickly during the coming two decades.
It’s an exciting time to travel with the advent of video marketing and social media. Cutting edge cinematography equipment such as drones and underwater cameras are now available to the average person at relatively low cost. Content from any destination in the world can be easily iterated to millions of viewers with the power of internet.
More so than any industry, travel trends these days are heavily influenced by social media. Destination marketing has become extremely social media centric with the rise of influencer culture.
Social media is a powerful and community oriented tool that tourism operators can leverage for strategic business growth. It also represents an important awareness raising tool, educating visitors about the region, safety and environmental stewardship.
So get out there and explore. Showcase all the beauty of our natural world from every corner of the planet. Remember to educate yourself before visiting a destination and always be a responsible traveler. Build bridges not walls. Be open to new experiences, cultures, ideas and ways of living.
Our company founders spent many years throughout their travel working in both the international diving and eco-tourism sectors. It was here that their vision was born of tourism experiences as a vehicle for change, education and community building. We were inspired to create a tourism model based around education, responsible travel and helping break down cultural barriers.
It’s a mission and vision we’re very proud to be spearheading in our hometown of San Diego - one of the top ten tourism destinations worldwide.
In this day and age you need to be a business that stands for something. Live a life full of passion, conviction, meaning and purpose. Consistently ask yourself what you’re doing to make the world around you a better place. Success will surely follow.